Effective Date: March 1st, 2021
This Privacy Policy (this “Policy”) describes:
- the ways we collect personal data about you and why we do so
- How we use your personal data, and
- The choices you have about your personal data
This Privacy Policy applies to Meridian's games, websites and related services, here collectively called the Service.
The Data We Collect
Data you provide us (usually not all of these)
- Contact information (such as name and email address)
- Player name
- Other data you choose to give us (such as data to identify a lost account)
Data we collect automatically
- Data about your account and game progress
- Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address, IMEI)
- Data about your device, such as device name and operating system, browser type and language
- Data we collect with cookies and similar technologies (see more below)
- General location data (eg. what country you are from)
- Data about your use of the Service, such as gameplay data and your interactions with other players inside the Service
Data we collect from our partners.
- Data we receive if you link a third party tool with the Service (such as Facebook or Google)
- Data to fight fraud (such as refund abuse in games or click fraud in advertising)
- Data from platforms that the games run on (such as to verify payment)
- Data for advertising and analytics purposes, so we can provide you a better Service
Why Do We Collect Your Data
To make the Service work.
To perform the service, we process data necessary to
- Create accounts and allow you to play our games and use our Service
- Operate the Service
- Verify and confirm payments
- Provide and deliver products and services you request
- Send you Service-related communications
To make the Service more suitable for our players.
To provide a great Service to our players, we have a legitimate interest to collect and process necessary data to
- Update and develop player profiles
- Develop and improve the Service and player experience
- Manage our relationship with you
- Provide social features as part of the Service
- Customize your Service experience
- Respond to your comments and questions and provide player support
- Send you related information, such as updates, security alerts, and support messages
- Enable you to communicate with other players
To show personalized advertisements.
To show you personalized advertisements (more relevant advertisement instead of random advertisement, the amount remaining same in both cases) in the Service as well as in other websites and services (including email) we have a legitimate interest to process necessary data to
- Track the content you access in connection with the Service and your online behavior
- Deliver, target and improve our advertising and the Service
For information on how to opt-out from personalized advertisements, see section ‘Your rights and options’ below.
To analyze, profile, and segment.
In all of the above cases and purposes, we may analyze, profile and segment all collected data.
Who Can See Your Data
Apart from Meridian, your data can be accessed by others in the following situations:
Partners Working for Meridian
Meridian has partners to perform services for us. These partners process your data only at and according to Meridian's instructions to provide the Service, such as hosting, player support, advertising, analytics and fraud prevention.
Other Companies and Public Authorities
In order to combat fraud and illegal activity, we may exchange data with other companies and organisations and provide it to public authorities in response to lawful requests.
We may also disclose your data based on your consent, to comply with the law or to protect the rights, property or safety of us, our players or others.
Advertising and Social Media partners
The Service includes features from our partners, such as social media interaction tools and in-game advertising.
International Data Transfers
Our Service is global by nature and your data can therefore be transferred to anywhere in the world. Because different countries may have different data protection laws than your own country, we take steps to ensure adequate safeguards are in place to protect your data as explained in this Policy. Adequate safeguards that our partners may use include standard contractual clauses approved by EU Commission and the Privacy Shield certification in case of transfers to the USA.
How Do We Protect Your Data
Security Safeguards.
In order to help ensure a secure and safe player experience, we are continuously developing and implementing administrative, technical and physical security measures to protect your data from unauthorized access or against loss, misuse or alteration.
Data retention.
We retain your data for as long as your account is active or as needed to provide you the Service.
Note that if you ask us to remove your personal data, we will retain your data as necessary for our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.
Age Limits
We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 13 or knowingly allow such persons to use our Services. If you are under 13, please do not send any data about yourself to us, including your name, address, telephone number, or email address. No one under the age of 13 may provide any personal data. If we learn that we have collected personal data about a child under age 13, we will delete that data.
Contact Information of Data Controller
Meridian Digital Limited
Email: privacy@meridiande.com.
If you have questions about data protection, or if you have any requests for resolving issues with your personal data, we encourage you to contact us.